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Salesforce MCE-Con-201日本語 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Analytics and Reporting15%- Standard reports and dashboards
  • 1. Journey and automation performance
  • 2. Email performance and engagement metrics
- Advanced analytics
  • 1. ROI measurement and attribution
  • 2. Data extracts and tracking
Topic 2: Discovery and Requirements15%- Gather business requirements
  • 1. Define business goals and KPIs
  • 2. Identify technical requirements and constraints
- Solution design
  • 1. Map requirements to platform capabilities
  • 2. Create a scalable solution architecture
Topic 3: Content and Messaging15%- Multi-channel messaging
  • 1. Personalization and dynamic content
  • 2. SMS, push notifications, and other channels
- Email design and deliverability
  • 1. Deliverability best practices
  • 2. Content types and templates
Topic 4: Concepts of Marketing Cloud Engagement15%- Technical architecture
  • 1. Integration patterns with Sales/Service Cloud
  • 2. Data model and relationships
- Key terminology and concepts
  • 1. Core concepts: journeys, messages, content, audiences
  • 2. Marketing Cloud Engagement vs. other Marketing Cloud products
Topic 5: Journey Builder and Automation20%- Journey Builder fundamentals
  • 1. Goal and exit criteria
  • 2. Entry sources, activities, and flows
- Automation Studio
  • 1. Automation activities and scheduling
  • 2. Data management and file transfers
Topic 6: Data Management and Segmentation20%- Segmentation
  • 1. Filters, queries, and SQL
  • 2. Audience targeting and exclusion
- Data modeling
  • 1. Data extensions vs. lists
  • 2. Contact model and data relationships

Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201日本語版) Sample Questions:

1. Northern Trail Outfittersは、Sales Cloudユーザーがリードと連絡先レコードの両方のセグメントを手動で作成し、Content Builderの送信フローを通じてターゲット設定できるようにしたいと考えています。コンサルタントはセグメンテーションに関してどのようなことを推奨すべきでしょうか?

A) Salesforceキャンペーン
B) 同期データ拡張機能
C) セールスフォースレポート
D) Salesforceデータ拡張機能


2. B2B顧客は、販売対象としている複数の主要アカ​​ウント向けに、カスタマイズされたカスタマージャーニーを作成したいと考えています。Marketing Cloud Connectを使用して、特定のアカウントの連絡先が作成された際に、これらのメール送信を開始するにはどうすればよいでしょうか?

A) 取引先責任者オブジェクトのSalesforceデータ入力ソース
B) リードオブジェクトのSalesforceキャンペーンエントリソース
C) アカウントオブジェクトのSalesforceデータ入力ソース
D) アカウントオブジェクトのウェルカムメール設定


3. Northern Trail Outfitters社は、特定のユーザーや事業部門が利用できるコンテンツを管理したいと考えています。また、編集可能なコンテンツを管理し、変更前に編集内容がレビューされるようにしたいと考えています。これらの目標を達成するために、どのような対策を講じるべきでしょうか?

A) これらの権限がすべて組み込まれた外部CMSを統合します。
B) Marketing Cloud内で承認ワークフローと共有設定を行います。
C) これを支援する内部ビジネスガバナンスとプロセスを構築する。
D) 各ユーザーの役割別コンテンツ権限と制限設定を編集します。


4. Northern Trail Outfitters は、サードパーティのメールプラットフォームから、毎晩暗号化された購読解除ファイルを Marketing Cloud SFTP で受信します。これらのファイルは、既存の購読者の購読を解除するために使用されます。購読者キーとしてメールアドレスは使用されません。適切な購読者がすべての購読者リストから確実に購読解除されるようにするには、どの Automation Studio アクティビティシーケンスを使用すればよいでしょうか?

A) ファイルインポート > データ抽出 > ファイル転送 > ファイルインポート
B) ファイル転送 > ファイルインポート > クエリ > データ抽出 > ファイル転送 > ファイルインポート
C) ファイルインポート > クエリ > データ抽出 > ファイル転送 > ファイルインポート
D) ファイル転送 > ファイルインポート > データ抽出 > ファイル転送 > ファイルインポート


5. Marketing Cloud ConnectはCRMの連絡先とリードを同期します。コンサルタントは、コンバージョン後に1人の顧客がリードと連絡先の両方に存在するため、マーケティングプロファイルが重複していることを発見しました。実装時にどの設計上の考慮事項に対処すべきだったでしょうか?

A) IDおよび加入者キー戦略。
B) メールスタジオフォルダ。
C) 出版物リストの命名基準。
D) 動的な件名。


Solutions:

Question # 1
Answer: A
Question # 2
Answer: A
Question # 3
Answer: B
Question # 4
Answer: D
Question # 5
Answer: A

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