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Salesforce MCE-Con-201日本語 Exam Syllabus Topics:

SectionWeightObjectives
Data Modeling and Management21%- Data object selection and relationship definition
- Reporting, data views, and tracking extracts
- Contact identity and data governance
Messaging11%- Personalized content design and delivery
- Cross-channel messaging strategy
- Deliverability and compliance management
Account Configuration12%- Account hierarchy design and management
- Mobile Studio configuration and troubleshooting
- Reply Mail Management setup and resolution
- Sender Authentication Package implementation
Automation20%- Automation Studio workflow implementation
- Journey Builder flow design
- Automation type and activity selection
Discovery and Architecture16%- Data and segmentation strategy design
- Solution recommendation and long-term maintainability
- Requirements gathering and analysis
Integration20%- Marketing Cloud Connect configuration and troubleshooting
- Extension product selection and implementation
- Data model design for personalized messaging

Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201日本語版) Sample Questions:

1. グローバル小売企業は、単一の顧客基盤を共有する複数の事業部門を運営しています。マーケティングチームは独立した購読者管理とブランディングを必要とし、一方、企業コンプライアンス部門はグローバルな購読解除リクエストを一元的に処理する必要があります。これらの要件を最もよく満たすアーキテクチャはどれでしょうか?

A) 各事業部門内で購読者を独立して保存し、企業全体で共有することはありません。
B) 異なる加入者キーを使用して、各事業部門ごとに重複した連絡先を作成します。
C) 共有データなしで、各ビジネスユニットごとに個別のコンタクトビルダーデータモデルを維持する。
D) 共有加入者キー戦略と企業レベルの抑制管理を備えたエンタープライズ2.0を使用する。


2. Northern Trail Outfitters社は、Sales Cloudに登録されている100万件の連絡先にメールを送信したいと考えています。連絡先をセグメント化するための基準には、10個以上のフィールドを使用することが含まれています。コンサルタントは、信頼性の高い送信方法として、どのプロセスを利用すべきでしょうか?

A) クエリアクティビティを使用してSalesforceデータエクステンションに対して同期データエクステンションをクエリし、その後Email Studio送信フロー経由で送信します。
B) インポートアクティビティを使用してSalesforceレポートをSalesforceデータエクステンションにインポートし、Email Studioのメール送信機能を使用してデータエクステンションに送信します。
C) レポートから100万件の連絡先をSalesforceキャンペーンに割り当て、Salesforceキャンペーンを使用したシングルステップジャーニーをエントリーイベントとして使用します。
D) Email Studioの送信フローを使用してMarketing CloudからSalesforceレポートに送信する


3. コンサルタントは、Journey Builderの複数の意思決定パスが、それぞれ異なるスケジュールで更新される個別のデータエクステンションを参照しているため、顧客ロイヤルティステータスを異なる方法で評価していることを発見しました。最も信頼性の高い長期的な設計を提供する推奨事項はどれですか?

A) タイミングのずれを補正するために、追加の決定分割を追加します。
B) すべてのデータ拡張機能を個別に更新し続けます。
C) 意思決定分割をエンゲージメント分割に置き換えます。
D) 顧客ロイヤルティ情報を、一貫して参照される単一の信頼できる情報源に統合する。


4. グローバル小売企業が、5つの事業部門でEnterprise 2.0を導入する計画を立てています。顧客は複数のブランドから頻繁に商品を購入するため、マーケティング部門は各顧客のブランド横断的なエンゲージメント履歴を追跡したいと考えています。同時に、各ブランドは独立したメールテンプレートと送信者IDを維持する必要があります。これらの要件を最も満たす設計はどれでしょうか?

A) チャネルごとに個別の連絡先記録を保持する。
B) 事業部門ごとに異なる加入者キーを使用してください。
C) 事業部門間で共通の加入者キーを共有しつつ、各事業部門が独自の資産を管理できるようにする。
D) ブランドごとに個別のエンタープライズアカウントを作成します。


5. Northern Trail Outfitters社は、Salesforce内でAPI制限に達したというメールを受け取りました。同社は、これは統合されたMarketing Cloudアカウントが原因だと考えています。24時間ローリング制限にカウントされるAPI呼び出しの種類はどれですか?(2つ選択してください)

A) ログイン呼び出し
B) バルクAPI
C) SOAP API呼び出しによるオブジェクトの更新
D) CreateSalesforceObject() AMPscript


Solutions:

Question # 1
Answer: D
Question # 2
Answer: A
Question # 3
Answer: D
Question # 4
Answer: C
Question # 5
Answer: C,D

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