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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. What three features in Marketing Cloud Account Engagement can utilize Handlebars Merge Language (HML) merge fields?
Choose 3 answers

A) Email Templates
B) Social Posts
C) Dynamic Content
D) User Signatures
E) User Notifications

2. The LenoxSoft sales team has received an influx of leads from the Product Interest form. Many of the leads are not located in the United States. LenoxSoft only sells to customers in the United States so the sales team has requested that these inbound leads get qualified based on country before being assigned.
How should they ensure only qualified prospects who submit the form are sent to the sales team as new leads?

A) Add a completion action to the Product Interest form to assign prospects only if their Country field is United States.
B) Create an automation rule set to match any with the criteria of Product Interest form completed and Country field equal to United States with an action to assign prospects.
C) Create an automation rule set to match all with the criteria of Product Interest form completed and Country field equal to United States with an action to assign prospects.
D) Add a completion action to the Product Interest form to assign prospects, then have sales users delete those not in the United States.

3. LenoxSoft offers two distinct product lines, each with its own sales team.
Based on prospect activity, what is the recommended way to provide each sales team with relevant prospect interest in each product line?

A) Create page actions on each product line's web pages to notify users and increase score when prospects visit each product line's section of the website.
B) Create emails with links to whitepapers for each product line and create completion action to increase the prospect's score by 10 for one product line and 20 for the other.
C) Create completion actions on every asset to tag prospects based on the product line they are interested in, filtering the score report by that tag.
D) Create scoring categories for each product line that calculates points based on the prospect's interaction with marketing assets related to those product lines.

4. What access should sales and marketing users have to access embedded analytics dashboards?

A) Marketing Cloud Account Engagement Administrator user role and the Marketing Cloud Account Engagement Permission set assigned
B) Marketing Cloud Account Engagement Permission Set and "View Reports" Marketing Cloud Account Engagement user permission
C) The "Analytics View Only Embedded App" permission set license
D) Marketing Cloud Account Engagement user connected to a Salesforce user through User Sync

5. The sales team has identified a group of leads who would be a good fit to purchase, but are not yet ready to do so.
What should the marketing team do with these leads until they are ready to purchase?

A) Create an engagement program to send educational content and notify sales if they engage.
B) Add the prospects to a suppression list to keep them from receiving marketing emails until they are ready to purchase.
C) Reset the prospect's score to 0 and reassign to sales once they submit a form to show interest.
D) Send the prospects a monthly newsletter with product demos or free trial offers.

Solutions: