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Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:

1. An implementation engineer has been asked to perform a QA for a newly created harmonization field, Color, implemented by a client.
The source file that was ingested can be seen below:

The client performed the below standard mapping:

As a final step, the client had created the field 'Color'. As can be seen, it is extracted from the Creative Name (after the '#' sign).
For QA purposes, you have queried a pivot table, with the following fields:
* Media Buy Key
* Media Buy Name
* In View Impressions
The final pivot is presented below:

A) An EXTRACT formula (for Color) was written and mapped to a Media Buy custom attribute.
B) A Harmonized dimension was created via a pattern over the Creative Name.
C) A calculated dimension was created with the formula: EXTRACT([Creative_Namel, #1)
D) An EXTRACT formula (for Color) was written and mapped to a Creative custom attribute.

2. A technical architect is provided with the logic and Opportunity file shown below:
The opportunity status logic is as follows:
For the opportunity stages "Interest", "Confirmed Interest" and "Registered", the status should be "Open".
For the opportunity stage "Closed", the opportunity status should be closed.
Otherwise, return null for the opportunity status.

Given the above file and logic and assuming that the file is mapped in a GENERIC data stream type with the following mapping:
"Day" - Standard "Day" field
"Opportunity Key" > Main Generic Entity Key
"Opportunity Stage" - Generic Entity Key 2
"Opportunity Count" - Generic Custom Metric
A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on Jan 7th - 10th. How many different stages are presented in the table?

A) 2
B) 3
C) 0
D) 1

3. A client's data consists of three data streams as follows:

* The data streams should be linked together through a parent-child relationship.
* Out of the three data streams, Data Stream C is considered the source of truth for both the dimensions and measurements.
Which data stream should be set as a parent?

A) Data Stream B
B) Any of the data streams can technically be the parent
C) Data Stream C
D) Data Stream A

4. Which three statements describe Overarching Entities? 03m 23s

A) The values of these entities are stored at the workspace level, rather than the data stream level
B) Once the data streams in which Custom Classification values were mapped are deleted, their data is deleted.
C) When needed, these entities can act as a main entity, replacing the original one.
D) Some overarching entities hold a Many-to-Many relationship with the main entity, and others hold a One-to-Many relationship with it.
E) These are mappable dimensions that are present in each and every dataset type

5. An implementation engineer is requested to extract the second position
of the Campaign Name values.
The Campaign values consist of multiple delimiter types, as can be
seen in the following example:
Campaign Name: Ad15X2w&Delux_wal90
Desired value: Delux
Which three harmonization methods will achieve the desired outcome?

A) Vlookup 0
B) Mapping formula
C) Calculated Dimensions
D) Patterns
E) Data Fusion

Solutions: