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Updated: Jul 12, 2026
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CMA Certified Professional Category Manager (CPCM) Sample Questions:
1. What is Brand A's Item Share based on the information below?
* Brand A has 32 items
* Brand B has 15 items
* Total Category has 108 items
A) 29.6
B) 15.7
C) 13.9
D) 46.8
2. What are the primary data sources for shopper insights?
A) Retailer Loyalty Data, Syndicated Panel Data, Syndicated POS Data and Retailer Loyalty Data
B) Retailer Loyalty
C) Retailer Loyalty Data, Syndicated Panel Data and Syndicated POS Data
D) Retailer Loyalty Data and Syndicated Panel Data
3. Define Share of Wallet (SOW) for a retailer.
A) The proportion of shoppers who enter a store and proceed to make a purchase in a specific category in a single trip.
B) The proportion of a customer's total spending within a specific product category that goes to a particular retailer, as opposed to competitors, over a given timeframe.
C) The proportion of shoppers who enter a store and proceed to make a purchase in a specific category over a given timeframe.
D) The proportion of a customer's total spending within a specific product category that is spent in the marketplace.
4. Which feature of Excel's Data Analysis Toolpak is used to forecast sales based on variables like price, promotion, or seasonality?
A) Regression analysis
B) Moving averages
C) K-Means clustering
D) Exponential smoothing
5. What is the primary purpose of slope analysis in pricing strategies?
A) To determine the total revenue generated from all product sizes.
B) To calculate the profit margin for each product size.
C) To evaluate how unit price decreases as purchase quantity increases, quantifying savings per unit.
D) To compare the production costs of different product sizes.
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: C | Question # 3 Answer: B | Question # 4 Answer: A | Question # 5 Answer: C |
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