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Last Updated: Aug 25, 2026
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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Order Management and Fulfillment | 18% | - Configure order items and fulfillment workflows - Describe the order decomposition process - Manage order lifecycle and status tracking - Describe integration with third-party ad servers and systems |
| Topic 2: Media Cloud and Salesforce Industries Basics | 15% | - Identify Media Cloud products and bundles - Explain how Media Cloud integrates with other Salesforce clouds - Describe the purpose and capabilities of Media Cloud - Describe the Media Cloud architecture and component relationships |
| Topic 3: Audience and Inventory Management | 13% | - Describe programmatic and direct sold inventory - Describe inventory management and availability - Configure rate cards and pricing models - Configure audience segments and targeting criteria |
| Topic 4: Sales and Order Capture | 22% | - Configure guided flows for sales processes - Describe the lead-to-order process - Configure products, bundles, and promotions using Industries CPQ - Describe order management capabilities |
| Topic 5: Media Planning and Proposal Management | 22% | - Describe the proposal creation and management process - Configure media plans and rate cards - Configure inventory and ad placement products - Manage proposal approval workflows |
| Topic 6: Billing, Invoicing, and Revenue Management | 10% | - Configure billing schedules and rules - Describe revenue recognition and reporting - Describe billing and invoicing processes - Explain integration with ERP and financial systems |
1. A publisher wants to know which products have low reception with the customers. However, the publisher is having a hard time analyzing the data because opportunities reflect only the sold products, excluding products which were once part of an opportunity but were later dropped. What should a consultant ensure is included in the design so that sellers can store and access different versions of the proposed media plan and its line items?
A) product schedule functionality
B) product mapping to an active price list
C) quotes, and 'Sync to opportunity' custom button
D) A media Plan version field in opportunity line item (OLI)
2. An administrator is mapping a user to media cloud personas. In the current role, the user builds media plans from request for proposals, reviews past performance to ain insight, and proposes proactive solutions. To which persona should the user be mapped?
A) ad ops
B) designer
C) media planner
D) yield manager
3. A company is planning to do an audit and needs a report to determine all the price list changes that have been configured in all streaming packages configured in media cloud. which set of objects should a consultant access to generate such report?
A) product, price list entry, pricing element
B) product, pricing variable, pricing variable binding
C) product, price book, price book entry, price list
D) product, pricing plan, pricing plan step, price list
4. Without custom development, with which Ad Serving Platform does Media Cloud integrate?
A) Inventory
B) Marketing Cloud Intelligence
C) Google Ad Manager
D) Facebook Ads Manager
5. A publisher wants to empower its sales team by embedding analytic dashboards that show the actual digital delivery performance on the salesforce account page for advertising and agencies. The dashboard will need to be customized to reflect nuances of the publisher's business. What should a consultant configure or implement to solve for this use case?
A) integrate digital delivery sources to big query or snowflake, connect tableau to the data warehouse, and then set up an e,bedded tableaudashbpard on the account page
B) configure the ad delivery connector for crm analytics and set up an embedded crm dahhboard'
C) clone one of the flex card included is asm and customize the parameters to display a marketing cloud intelligence dashboard.
D) use integration to build a custom connection to the ad server to bring delivery data into the ad delivery object and set up a report chart on the account page
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: C | Question # 3 Answer: D | Question # 4 Answer: C | Question # 5 Answer: B |
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