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Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. The marketing team of an insurance business wants to review their weekly performance every Monday. They need a workspace project with data for past week from Monday to Sunday for reporting.
As a CJA Business Practitioner, how will you create a custom calendar date range to address this requirement, considering the week starts from Sunday as per default data view calendar settings?
Response:

A) In the calendar control check 'Use rolling dates' option and choose Start as 'Start of current week' minus 6 days and End as 'Start of current week' plus 1 day
B) In the calendar control check 'Use rolling dates' option and choose Start as 'Start of current week' plus 1 day and End as 'Start of current week' plus 8 days
C) In the calendar control select 'Last 7 days' from the Preset dropdown and then uncheck 'Use rolling dates' option with rolling weekly value
D) Select a custom range and manually adjust the start and end dates every week

2. When you drag a Histogram visualization into your report, you notice that the first bar is quite large, but the other items have no value. Given the settings displayed in the image, what can you do to try to improve the visualization?

Response:

A) Change the Counting Method to Metric.
B) Select the Limit max items radio button.
C) Change the Starting Bucket to 1.
D) Change the Counting Method to Session.

3. Which feature in CJA allows you to view information about a component, including its description, similar components, and other components it is frequently used with?
Response:

A) Cross Channel Analytics
B) Data Dictionary
C) Workspace Overview
D) Annotations

4. Which elements must be configured when building a report for sales performance across regions?
(Select two.)
Response:

A) Sales Metrics
B) Campaign Priority Assignment
C) Data Processing Rules
D) Regional Dimension Filters

5. An analyst needs to show a trended view of the registered visitors to their website broken down by new registrations versus existing users. The website requires authentication and records an event when a user signs in. It also records an event when a new account is created.
How can the analyst create the desired visualization?
Response:

A) Use a default visualization that plots sign-in and account creation events without filters.
B) Create a filter for users who create an account then sign in, another for users who sign in, then use them both to create a stacked area chart.
C) Create a filter for users who create an account, another for users who sign in and exclude those who create an account, then use them both in a stacked bar chart.
D) Create a filter for users who create an account then sign in, another for users who sign in and exclude those who create an account, then use them both in a stacked bar chart.

Solutions: