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Updated: Aug 12, 2026
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DMI PDSMM Exam Overview:
| Certification Vendor: | Digital Marketing Institute (DMI) |
| Exam Name: | Professional Diploma in Social Media Marketing (PDSMM) Exam |
| Exam Number: | PDSMM |
| Available Languages: | English |
| Passing Score: | 60% |
| Related Certifications: | Professional Diploma in Digital Marketing Professional Diploma in Digital Strategy |
| Certificate Validity Period: | Lifetime (no expiry) |
| Exam Format: | Multiple-choice, Online proctored exam |
| Exam Duration: | 180 minutes |
| Recommended Training: | DMI Professional Diploma in Social Media Marketing Training |
| Exam Registration: | Digital Marketing Institute Certification |
| Exam Way: | Online proctored exam |
| Pre Condition: | No strict prerequisites; basic digital marketing knowledge recommended |
| Official Syllabus URL: | https://digitalmarketinginstitute.com |
DMI PDSMM Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Analytics and Reporting | - KPI tracking and measurement - Reporting tools and insights |
| Topic 2: Paid Social Advertising | - Budgeting and bidding strategies - Performance optimization - Ad campaign setup and targeting |
| Topic 3: Social Media Strategy | - Platform strategy and channel selection - Audience research and segmentation - Campaign planning and objectives |
| Topic 4: Optimization and Strategy Execution | - A/B testing and performance improvement - Integrated campaign optimization |
| Topic 5: Content Creation and Management | - Content planning and editorial calendars - Creative formats and storytelling |
| Topic 6: Community Management | - Social listening and reputation management - Engagement and moderation |
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