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Updated: Aug 15, 2026
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DMI PDDSP Exam Overview:
| Certification Vendor: | Digital Marketing Institute |
| Exam Name: | Professional Diploma in Digital Strategy and Planning |
| Exam Number: | PDDSP |
| Certificate Validity Period: | Lifetime (subject to DMI Continuing Professional Development requirements) |
| Exam Price: | Included in course fee (exam retakes approximately EUR 75 or local currency equivalent) |
| Exam Format: | Computer-Based Exam, Multiple Choice Questions |
| Related Certifications: | Certified Digital Marketing Professional Digital Strategy & Leadership Specialist Certified Digital Marketing Master |
| Passing Score: | 60% |
| Available Languages: | English |
| Exam Duration: | 120 minutes |
| Real Exam Qty: | 120 |
| Exam Way: | Online proctored computer-based examination through DMI authorized testing platform. |
| Pre Condition: | No formal prerequisite required. Recommended for marketing professionals, managers, business owners, and candidates with foundational digital marketing knowledge. |
| Official Syllabus URL: | https://digitalmarketinginstitute.com/students/courses/professional-diploma-in-digital-strategy-and-planning |
DMI PDDSP Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Developing a Digital Strategy with Strategic Thinking | - Strategy Development
|
| Analytics, Data and Ethics | - Data Governance
|
| Digital Channels | - Channel Planning
|
| Budgeting and Building an Effective Digital Team | - Budget Planning
|
| Digital Marketing and Customer Experience | - Audience Research and Segmentation
|
| Driving Business Performance with Digital Marketing Strategy | - Digital Transformation
|
| Social and Content Marketing | - Social Media Strategy
|
| AI-Driven Campaign Optimisation | - Campaign Optimization
|
| Digital Leadership | - Organizational Effectiveness
|
| Email, Affiliate and Marketing Automation | - Email Marketing
|
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