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Updated: Aug 28, 2026
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| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Certified Marketing Cloud Account Engagement Specialist (Pardot Specialist) |
| Exam Number: | MC-201 |
| Certificate Validity Period: | Maintained (Salesforce certification maintenance required annually via Trailhead modules) |
| Available Languages: | English, Italian, Japanese, French, German, Spanish |
| Exam Duration: | 90 minutes |
| Related Certifications: | Salesforce Certified Marketing Cloud Engagement Administrator Salesforce Certified Marketing Cloud Account Engagement Consultant |
| Exam Format: | Multiple choice, Multiple select, Scenario-based questions |
| Exam Price: | $200 USD |
| Passing Score: | 72% |
| Real Exam Qty: | 60 scored questions + up to 5 unscored questions |
| Recommended Training: | Salesforce Trailhead Account Engagement Modules Account Engagement Specialist Exam Guide |
| Exam Registration: | Salesforce Certification Registration Webassessor Exam Scheduling |
| Sample Questions: | Salesforce MC-201 Sample Questions |
| Exam Way: | Online proctored or onsite testing center |
| Pre Condition: | No strict prerequisite (Salesforce Admin knowledge recommended) |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketingcloudaccountengagementspecialist |
| Section | Objectives |
|---|---|
| Administration & Governance | - User Management
|
| Lead Generation & Management | - Prospect Management
|
| Account Engagement Fundamentals | - Platform Overview & Terminology
|
| Data Management & Integration | - Automation Data Handling
|
| Reporting & Analytics | - Engagement Metrics
|
| Marketing Automation | - Scoring & Grading
|
Question 1
You can set up Marketing Cloud Account Engagement to automatically send weekly reports on the keywords and competitor monitoring that you have set up on your account.
A. True
B. False
Question 2
Which Pardot feature should be used to track prospect access to a file hosted outside of Pardot?
A. Landing Page
B. Engagement program
C. Page action
D. Custom redirect
Question 3
A marketing user wants to send out an email to a list of prospects on behalf of their assigned sales users. Any prospect replies should be directed to [email protected] so their team of business development reps can field questions and schedule follow up demos.
How should this be accomplished?
A. Select General Address for the Custom Reply-To Address
B. Select General User for the Sender
C. Select Specific User for the Sender
D. Select Assigned User for the Custom Reply-To Address
Question 4
Which Salesforce custom fields will sync with Marketing Cloud Account Engagement?
A. Custom Account fields
B. Custom Record Type fields
C. Custom Prospect fields
D. Custom Opportunity fields
Question 5
Identify the differences between default and custom roles.
A. Default roles can be deleted
B. Default roles can be edited
C. Custom roles can be edited
D. Default roles are included with Marketing Cloud Account Engagement
E. Custom Roles can be created from scratch
F. Default roles are included with Marketing Cloud Account Engagement
G. Custom roles can be created from a default role
Solutions:
| Question 1 Answer: A | Question 2 Answer: D | Question 3 Answer: A | Question 4 Answer: A,C,D | Question 5 Answer: C,D,E,G |
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