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Salesforce MC-Con-201 Exam Overview:

Certification Vendor:Salesforce
Exam Name:Salesforce Certified Marketing Cloud Next Consultant
Exam Number:MC-Con-201
Exam Duration:105 minutes
Real Exam Qty:60 multiple-choice questions plus up to 5 unscored questions
Exam Format:Multiple-choice questions, Proctored exam
Passing Score:72%
Available Languages:English
Exam Price:USD 200; JPY 30,000, plus applicable taxes
Related Certifications:Salesforce Certified Platform Administrator
Salesforce Certified Data 360 Consultant
Salesforce Certified Agentforce Specialist
Salesforce Certified Marketing Cloud Account Engagement Specialist
Certificate Validity Period:Requires annual maintenance; complete the Salesforce Certified Marketing Cloud Next Consultant certification maintenance badge once a year
Recommended Training:Get Started with Campaign Creation & Agentforce in Marketing Cloud
Ingest, Harmonize, and Unify Data with Data 360
Get Started with Custom Agentforce Actions for Marketing
Advance Your Data Identity Resolution Skills
Power Up Your Data Ingestion and Mapping Expertise
Get Started with Cross-Channel Flows in Marketing Cloud Next
Enhance Account Engagement with Marketing Cloud Next
Segment and Activate Data in Data 360
Exam Registration:Salesforce Trailhead Academy Certification Experience
Salesforce Certification Exam Guide
Exam Way:Proctored exam delivered onsite at a testing center or remotely in an online environment. Salesforce certification exams are scheduled through the Salesforce certification experience on Trailhead Academy and delivered through Pearson VUE.
Pre Condition:None. Salesforce recommends 6 to 12 months of hands-on experience implementing or administering Marketing Cloud Next in a consulting or customer-facing capacity.
Official Syllabus URL:https://help.salesforce.com/s/articleView?id=005387657&type=1

Salesforce MC-Con-201 Exam Syllabus Topics:

SectionWeightObjectives
Agentforce & AI Innovation11%- Marketing agents
  • 1. Content generation
    • 2. Campaign creation
      • 3. Audience segmentation
        - Predictive AI
        • 1. Selecting appropriate predictive AI features
          - Conversational messaging
          • 1. Customer engagement and response handling
            • 2. Ongoing interactions across messaging channels
              Campaign Design, Flow Orchestration & Content30%- Personalization
              • 1. Content variations
                • 2. Handlebars
                  • 3. Merge fields
                    • 4. Repeaters
                      • 5. AMPscript
                        - Landing pages
                        • 1. Components and configuration required to build landing pages
                          - Messaging data sources
                          • 1. Selecting appropriate data sources for personalized customer data
                            - Flow orchestration
                            • 1. Trigger conditions
                              • 2. Flow elements and logic for business processes and messaging
                                • 3. Flow types
                                  • 4. Flow configuration settings
                                    - Activation templates
                                    • 1. Configuring activation templates
                                      • 2. Selecting appropriate contact point values
                                        Analytics & Performance Insights8%- Reporting and analytics
                                        • 1. Selecting pre-built dashboards for reporting requirements
                                          - Marketing insights
                                          • 1. Surfacing marketing data and insights across the Salesforce platform
                                            Data Modeling, Identity Resolution & Segmentation25%- Data 360 data object concepts
                                            • 1. Connecting, harmonizing, unifying, and activating customer data
                                              • 2. Audience segmentation and content personalization
                                                - CRM data ingestion and activation
                                                • 1. CRM objects and records
                                                  • 2. Audience segmentation, activation, and content personalization
                                                    • 3. Actionable Lists
                                                      - Identity Resolution
                                                      • 1. Configuring Identity Resolution
                                                        • 2. Linking multiple data sources into a unified profile
                                                          - Data 360 consumption and entitlements
                                                          • 1. Impact of marketing automation design decisions on platform consumption and usage
                                                            • 2. Consumption-based entitlements
                                                              Consent13%- Consent record management
                                                              • 1. Creating, managing, and updating consent records
                                                                - Consent management concepts
                                                                • 1. Role of consent in customer engagement and compliance
                                                                  - Platform consent objects
                                                                  • 1. Purpose and relationships of consent objects
                                                                    - Consent banners
                                                                    • 1. Configuring consent banners on marketing landing pages and external pages
                                                                      Platform Setup & Governance13%- Business Units and governance
                                                                      • 1. Business Unit requirements
                                                                        • 2. Content and user governance using roles and Enhanced CMS Workspaces
                                                                          - Domain authentication and authorization
                                                                          • 1. Self-service domain authentication
                                                                            • 2. Domain authorization for branded, authenticated email delivery
                                                                              - Marketing Cloud Next environment setup
                                                                              • 1. Core Org Edition requirements, Data 360 provisioning, Marketing Data Kit installation, and permission sets

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