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Updated: Oct 12, 2026

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Salesforce Analytics-Con-201 Exam Overview:

Certification Vendor:Salesforce
Exam Name:Salesforce Certified CRM Analytics and Einstein Discovery Consultant
Exam Number:Analytics-Con-201
Exam Duration:90 minutes
Real Exam Qty:60-65
Exam Format:Multiple Choice, Scenario-Based, Multiple Select
Available Languages:Spanish, Portuguese (Brazil), German, Japanese, English, French
Related Certifications:Salesforce Certified Administrator
Salesforce Certified Tableau CRM and Einstein Discovery Consultant
Certificate Validity Period:3 years
Exam Price:USD 200 (retake: USD 100)
Passing Score:65%
Recommended Training:Implement and Manage CRM Analytics (ANC301)
Building Lenses, Dashboards, and Apps in CRM Analytics (ANC201)
Prepare for Your Salesforce CRM Analytics and Einstein Discovery Consultant Credential
Exam Registration:Salesforce Certification Portal
Kryterion Webassessor
Sample Questions:Salesforce Analytics-Con-201 Sample Questions
Exam Way:Online proctored or onsite testing center
Pre Condition:No mandatory prerequisites; recommended 1+ year hands-on experience with CRM Analytics, Salesforce data structures, dataflows, and SAQL; Salesforce Administrator certification is helpful
Official Syllabus URL:https://trailheadacademy.salesforce.com/certificate/exam-crm-analytics---Analytics-Con-201

Salesforce Analytics-Con-201 Exam Syllabus Topics:

SectionWeightObjectives
Einstein Discovery22%- Deployment & Usage
  • 1. Embed predictions in dashboards and Lightning pages
  • 2. Monitor and maintain model performance
  • 3. Interpret results and recommendations
- Model Building & Configuration
  • 1. Select prediction type: numeric, binary, multi-class
  • 2. Prepare and assess data for modeling
  • 3. Train, evaluate, and refine models
Dashboard Design & Development25%- Design Principles
  • 1. Design for mobile and Lightning compatibility
  • 2. Apply best practices for usability and performance
- Build & Configure Dashboards
  • 1. Use SAQL for advanced queries
  • 2. Implement bindings, filters, and interactions
  • 3. Create lenses, steps, and visualizations
Data Layer23%- Data Sources & Integration
  • 1. Use Dataflows and Recipes for transformation
  • 2. Extract, load, and prepare data using Data Manager
  • 3. Define datasets and map Salesforce objects
- Data Management & Optimization
  • 1. Optimize dataset performance
  • 2. Implement data modeling and relationships
  • 3. Resolve data sync and refresh issues
Security & Access12%- Sharing & Permissions
  • 1. Manage user and group access
  • 2. Configure app, dataset, and field-level security
  • 3. Implement row-level security and inheritance
Analytics Administration & Deployment18%- Implementation & Maintenance
  • 1. Manage versioning and deployment
  • 2. Monitor and optimize query performance
  • 3. Use Dashboard Inspector and Publisher

Salesforce Certified CRM Analytics and Einstein Discovery Consultant Sample Questions:

Question #1

Cloud Kicks needs a CRM Analytics consultant to install the Appointment Analytics App. After installation, they realize the wrong field was picked and the app did not have access to a newly created field that should be used instead of the old one.
What is the first step the consultant should take to prevent erroneous dataset/dashboard creation?

  • A. Update the app with the new field after installation.
  • B. Stop the recipe from running in Data Manager.
  • C. Cancel running installations from Setup
Reveal Solution  Discussion  0

Correct Answer: B  🗳️

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Question #2

In Data Alerts, a field named Region is 96.5% North America. The consultant believes that this is an important field since the majority of sales is in the North American market.
What is the appropriate action?

  • A. Understand if client should only "focus on North America" or drop the field, as it does not have valuable information.
  • B. Append more rows of data with "other values of Region" to balance the dataset properly.
  • C. Choose the recommended action "keep only North America" and exclude all of the other rows.
Reveal Solution  Discussion  0

Correct Answer: A  🗳️

Question #3

Cloud Kicks uses CRM Analytics for its sales reporting. A new manager needs access to CRM Analytics to see specific dashboards.
How should the system administrator give access to the Analytics
Studio app in the App Launcher?

  • A. Assign the CRM Analytics User permission set to the manager's user.
  • B. Change the profile of the user to one that has access to the Analytics Studio.
  • C. Share the Analytics Studio app to the user's profile.
Reveal Solution  Discussion  0

Correct Answer: A  🗳️

Question #4

Universal Containers (UC) has a "Sales Manager" dashboard. UC has a compare table that has multiple groupings and columns added showing the Total and Subtotals of the numeric values. A consultant is asked to add additional groups to enhance details about UC's customers.
Which feature should the consultant use to make the navigation of the compare tables easier for the end user?

  • A. Scroll to the very end to see the details.
  • B. Create the table using SAQL query to accommodate this and make It user friendly.
  • C. Select the Enable Expand or Collapse option from the table properties.
Reveal Solution  Discussion  0

Correct Answer: C  🗳️

Question #5

Universal Containers asks a CRM Analytics consultant to review the performance of its local data sync.
After removing unused objects and fields from connected data, what else should the consultant do to improve performance of the data sync?

  • A. Contact Salesforce Support to increase sync speed.
  • B. Evaluate connection mode for each connected object.
  • C. Enable fast sync in analytics settings.
Reveal Solution  Discussion  0

Correct Answer: B  🗳️

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