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Last Updated: Oct 18, 2026
No. of Questions: 102 Questions & Answers with Testing Engine
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Salesforce Marketing-Cloud-Advanced-Cross-Channel Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Cross-Channel Marketing | 23% | - Manage channel preferences and consent management - Configure Journey Builder for cross-channel orchestration - Implement decision-based branching and activities in journeys - Apply behavioral targeting across channels - Design and implement multi-channel marketing campaigns (Email, SMS, Push, Social) |
| Administration and Best Practices | 18% | - Configure business units and organizational structures - Manage user roles, permissions, and security settings - Apply deliverability best practices - Manage content approval workflows - Implement content localization and personalization strategies |
| Analytics and Measurement | 18% | - Implement tracking and attribution strategies - Analyze engagement metrics across channels - Track attribution and conversion tracking - Configure and interpret Analytics Builder reports - Create and customize dashboards for multi-channel performance |
| Automation and Journey Design | 23% | - Configure engagement programs and re-engagement campaigns - Build complex Journey Builder orchestrations with multi-step flows - Implement split testing and A/B testing in journeys - Implement goal-based and exit criteria configurations - Use Wait Activities and Triggered Sends effectively |
| Data Management | 18% | - Import data from external sources (File Imports, API, Salesforce Data Extensions) - Implement data validation and cleansing processes - Manage data segmentation and filtering strategies - Configure and manage contact data in Contact Builder - Configure data relationships and linking across data extensions |
Studying for Marketing-Cloud-Advanced-Cross-Channel Without Paper and Without Borders
- Administration and Best Practices (18%)
- Automation and Journey Design (23%)
- Cross-Channel Marketing (23%)
Salesforce Marketing Cloud Advanced Cross Channel Sample Questions:
What are two ways Real-time Interaction Management (RTIM) with Interaction Studio helps marketers to personalize the customer experience?
- A. Next Best Action
- B. Orchestration
- C. Data Storage
- D. Data Aggregation
Correct Answer: B,D 🗳️
What data is there in mobile connect demographics, select3
- A. Region
- B. Email
- C. Channel: While "Channel" might be a custom field you could add, it's not a standard field in the MobileConnect Demographics data extension.
- D. City
- E. First name
- F. channel
Correct Answer: A,D,E 🗳️
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What is true for behavioral triggers. Multiple select.
- A. need collect tracking code
- B. need catalog data
- C. they cannot be modified
Correct Answer: A,B 🗳️
What is true about Einstein Engagement Scoring (EES)?
- A. EES can import historical purchase data to drive conversion predications
- B. EES analyzes all send data from Marketing Cloud
- C. EES requires Collect Code Tracking for web conversion predictions
- D. EES takes into account custom unsubscribe handling
Correct Answer: A 🗳️
You are getting an error while trying to make an inbox message as inactive. What could be the possible reason.
- A. The message is already scheduled/active
- B. Some automation activity is using the inbox message
- C. The message has already been sent. (once started to send cannot mark as inactive)
Correct Answer: C 🗳️
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