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Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. A marketer wants to better organize their assets in Marketing Cloud. What should they do to improve searching and filtering in Content Builder?

A) Add assets to folders upon creation.
B) Add descriptive tags to each asset upon creation.
C) Add a description to each asset upon creation.

2. A marketerhas created an event confirmation email which is sent to all registration of their cooking-while- camping sessions. They use Connect to integrate into their CRM and want to update records directly when a recipient clicks the 'Confirm RSVP button.
Whichautomation solution should easily allow this action?

A) Automation Studio
B) Behavioral Triggers
C) Journey Builder

3. A marketing manager notices emails clustered with images that are inconsistent with branding guidelines.
Which step should they take to restrict the types of content within the content slot?

A) Configure restrictions within a Content Area for approval block types
B) Under user permissions, select limited template access.
C) Configure Content Blocks to only be usable within approved templates.

4. A marketer has built an automation using Automation Studio to send data from adata extension to the SFTP as a .csv file. The automation includes a data extract and completes successfully, but the file is still not showing up on the SFTP.
Which activity is missing?

A) Import File
B) File Transfer
C) Fire Event

5. A global marketing team has created an email using Content Builder Approvals and shared it with multiple business units in their Enterprise. Even though the email was approved, additional changes are needed.
What is the first action that should be taken to make the edits?

A) Withdraw email approval.
B) Cancel send using email.
C) Unshare the email.

Solutions: