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Last Updated: Aug 15, 2026
No. of Questions: 60 Questions & Answers with Testing Engine
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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Actions and Treatments | 15% | - Web offer presentation - Define and manage customer actions - Outbound action configuration |
| Topic 2: Channels | 10% | - Email offer delivery - Real-time containers - Third-party integration |
| Topic 3: AI and Arbitration | 8% | - Business rule prioritization - Action arbitration logic - AI-based prioritization |
| Topic 4: Engagement Policies | 13% | - Create engagement strategies - Define engagement policies |
| Topic 5: Contact Policy and Volume Constraints | 13% | - Outbound volume limiting - Prevent action overexposure - Tracking periods for policies |
| Topic 6: Next-Best-Action Concepts | 8% | - Contact center value optimization - Always-on outbound fundamentals - Define starting population - One-to-one customer engagement |
| Topic 7: Decision Strategies | 25% | - Use predictive models - Design and build decision strategies - Implement eligibility rules - Simulate and test strategies |
1. In Pega Customer Decision Hub, the characteristics of an action are defined by using
A) plain text
B) logos
C) properties
D) banners
2. The U+ Bank marketing department currently promotes various home loan offers to qualified customers. Now, the bank does not want customers to receive more than four promotional emails per quarter, regardless of past responses to that action by the customer.
Which option allows you to implement the business requirement?
A) Suitability rules
B) Volume constraints
C) Customer contact limits
D) Suppression policies
3. MyCo, a mobile company, uses Pega Customer Decision Hub to display offers to customers on its website. The company wants to present more relevant offers to customers based on customer behavior. The following diagram is the action hierarchy in the Next-Best-Action Designer.
The company wants to present offers from both the groups and arbitrate across the two groups to select the best offer based on customer behavior.
As a decisioning consultant, what must you do to present offers from the two groups?
A) Enable an engagement policy for the second group.
B) Create a decision strategy at the Issue-level.
C) Map a real-time container to the Top-level or Issue-level.
D) Set contact limits for both the groups.
4. U+ Bank wants to offer credit cards only to low-risk customers. The customers are divided into various risk segments from Good to Very Poor. The risk segmentation rules that the business provides use the Average Balance and the customer Credit Score.
As a decisioning consultant, you decide to use a decision table and a decision strategy to accomplish this requirement in Pega Customer Decision Hub.
Which property allows you to use the risk segment computed by the decision table in the decision strategy?
A) pxSegment
B) pxRiskSegment
C) pxOutcome
D) pxResu/t
5. U+ Bank recently introduced a new credit card offer, Platinum Plus, for its premium customers. As the bank has some financial targets to meet, the business has decided to boost the Platinum plus card.
As a decisioning consultant, how can you ensure that the Platinum Plus offer is prioritized over other offers?
A) Increase the starting propensity of the Platinum Plus card.
B) Increase the context weight of the Platinum Plus card.
C) Increase the action value of the Platinum Plus card.
D) Increase the business weight of the Platinum Plus card.
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: A | Question # 3 Answer: B | Question # 4 Answer: C | Question # 5 Answer: B |
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