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Last Updated: Aug 01, 2026
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| Section | Weight | Objectives |
|---|---|---|
| Security & Administration | 12% | - Asset permissions and contact-level security - User creation and security groups - Company and instance settings |
| Data Management & Import/Export | 14% | - Contact/account fields, views and custom objects - Data standardization and prioritization - Data import/export tools and automation |
| Eloqua Fundamentals & Data Model | 15% | - Data objects, relationships and data capture - Data enhancement and AppCloud usage - Platform architecture and core concepts |
| Implementation Overview | 10% | - Prerequisite documents and required attendees - Major milestones and key deliverables |
| Branding, Deliverability & Email Management | 13% | - Subscription and preference management - Email configuration, personalization and compliance - IP warming and deliverability setup |
| Campaign & Program Automation | 12% | - Program Builder and Program Canvas features - Campaign Canvas configuration and usage - Automation logic and workflow design |
| Forms, Landing Pages & Tracking | 11% | - Landing page configuration and customization - Form creation, advanced techniques and external integration - Tracking script and microsite setup |
| CRM Integration & Advanced Services | 13% | - Supported CRM integrations and components - Integration setup, troubleshooting and closed-loop reporting - Sales tools, reporting, lead scoring and AI capabilities |
1. How do you define a sender's mailing IP reputation?
A) the number of email recipients that do NOT unsubscribe from emails and update their email preferences
B) a score based on how many people "liked" the sender on Facebook and clicked through to the landing
C) the value put on the email recipients' well-received comments from the message content
D) a measure of the sender's mailing deliverability, based on complaints, blacklisting, bouncebacks, and spam
2. Which three are required to successfully integrate an externally hosted form into a client's website? (Choose three.)
A) post URL action
B) a list of all processing steps on the Eloqua form
C) form HTML
D) at least one check box field on the form
E) tracking script HTML, including required hidden fields
3. Your client is building a Campaign Canvas and receiving a draft error of "Campaign Contact Re-entry Error".
Why are they receiving this error? (Choose the best answer.)
A) Contacts are appearing in multiple segment blocks in the segment, and the system has added the contact more than once because they qualified in multiple filters.
B) The "Allow contracts to enter the campaign more than once" setting and the "Add members regularly until campaign is deactivated" segment option have been selected.
C) The "Allow contacts to enter the campaign more than once" setting has been selected, but contacts in the segment do not qualify to enter the campaign.
D) Contacts are never allowed to enter the campaign more than once, even if they appear in the segment again.
4. You need to ensure that customers receive critical notices related to their purchase. How should this be handled? (Choose the best answer.)
A) With an Email Group that is not displayed on the preference center
B) With default asset permissions applied to those emails
C) With Contact Level Security applied to those contacts
D) With a program that re-subscribes customers who have unsubscribed from emails
5. Which two are use cases for using Data Import and Export features? (Choose two.)
A) a scheduled import of external data to Contacts or Accounts
B) a scheduled export of Activity data
C) a scheduled export of Custom Object data
D) a scheduled import of external data to a Custom Object
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: A,C,E | Question # 3 Answer: B | Question # 4 Answer: C | Question # 5 Answer: A,B |
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