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Practice test available

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Multiple choices

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Google adwords-reporting Exam Syllabus Topics:

Google Reporting and Analysis Exam Practice Test Sample Questions:

1. You are a Google AdWords consultant to a company that sells magic tricks, stage props, and costumes for theatres. Their website is robust, full of good articles and keywords, and wellorganized. As their new Google AdWords consultant, which one of the following AdWords strategies would you recommend for their different lines of products?

A) Create one campaign for all of their products to maximize ad exposure.
B) Create keywords that are specific to purchasing magic tricks, stage props, or costumes.
C) Create separate campaigns for product line: one for magic tricks, one for stage props, and one for costumes.
D) Create a campaign based on their products and use placements to target their audience.

2. Holly is the webmaster for her company's website and she would like to install and configure Google Analytics. She has configured her website for the Google Analytics code but is uncertain on what pages she should install the tracking code. Where does Holly need to install the Google Analytics code ga.js in her website?

A) On her index page
B) On her Google Analytics destination URL
C) On every page of her website
D) On her home page

3. Doug is a Google AdWords consultant to a client who is using conversion tracking. The client's goal is to bring web visitors to his website, and to get the clients sign up for a free newsletter. The client does not sell a product or service as a result of the conversion, but only the free newsletter is offered. The client has asked Doug to calculate the return on investment, for the conversions that have been made as a result of the Google AdWords campaign. If the client is not selling a product or service, how can Doug find the return on investment?

A) Doug would need to know the value of the newsletter.
B) Doug needs to know the product cost of the client, to find the return on investment.
C) Doug needs to know what the final cost of the newsletter would be.
D) You can't track the ROI if there's nothing for sale as a result of the conversion.

4. Carrie is reviewing the Google AdWords concept of quality score. Which of the following statements is most accurate about the quality score of an advertisement?

A) The lower the quality score, the lower the Google AdWords costs.
B) The higher the quality score, the lower the Google AdWords costs, and the better the ad position.
C) The higher the quality score, the higher the bid for the ad position.
D) The lower the quality score, the higher the Google AdWords costs, and the better the ad position.

5. Tom has created a Google AdWords ad that hasn't been performing too well. He has decided to enable the conversion optimizer for his campaign to try to improve his performance. He does have Google AdWords Conversion Tracking enabled. Based on this information, what else will Tom need to use the conversion tracking?

A) Keywords that are generating at least 1,000 impressions per day
B) 15 conversions within the last 30 days
C) Website Optimizer setup for his account
D) Participation in the Google Content Network

Solutions: