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Facebook Certified media buying professional Sample Questions:

1. Your client is running a branding campaign on TV and wants to increase their online presence through Facebook.
You recommend using Facebook TRP buying plan as a good option, but since your client is new to Facebook platform, they want to understand its benefits better to plan, buy, and measure branding campaigns in conjunction with TV advertising?
Select all that apply.
Choose ALL answers that apply.

A) You can use Nielsen's Digital Ad Rating to measure the effectiveness of the campaign to compare with TV ads.
B) You are going to be able to reduce your customer's budget as users tend to react more to Facebook than TV ads.
C) You can do direct response marketing to new audiences.
D) You can optimize and find audiences that are most likely to recall ads when using Facebook brand awareness option.
E) Your client will be able to compare Facebook campaigns with your TV traditional media campaigns.

2. You are opening a new Fan Page for a customer, and he/she is requesting the following name for it:
FL@VOR.
Is there any issue with the name? If so, what is your recommendation?
Choose only ONE best answer.

A) You should not have any issues with naming the fan page FL@VOR.
B) You need to come up with a different name, like flavorshop or flavorstore so that Facebook doesn't reject it.
C) FL@VOR can't be used, you should use FLAVOR.
D) FL@VOR can't be used, you should use fl@vor.
E) FL@VOR can't be used, you should use flavor.

3. You've run a campaign to promote a new book with multiple ads; however, one of the ads was not approved.
The book is targeted for teens ages 14-18. You sit down with your community manager and realize the ad had a title of "Books for 14-18 Teens." What do you tell your community manager?
Choose only ONE best answer.

A) You should change the image of the ad and re-launch it.
B) To appeal the ad and try to run it again.
C) That the title is not acceptable according to Facebook Ad Terms as it implies that you know the users' age.

4. You are running a mobile app event campaign on Facebook.
Your team is discussing how to properly set up the attribution window of the campaign.
You explain to your team what an attribution window is and how to use it.
You write on the board some key points on attribution window.
Select all bullet points that apply.
Choose ALL answers that apply.

A) Attribution window is the number of actions when a user viewed an ad and then downloaded an app.
B) Attribution window is set to 1-day view and 28-day click.
C) Attribution window is the number of days between the moment a person viewed or clicked an ad and then subsequently took action.
D) Views are called click-through attribution.

5. What are some advantages of a statistical attribution model versus a rules-based attribution model?
Choose only ONE best answer.

A) Use algorithms to determine credit for each touchpoint in the user flow.
B) You select where along the path you want to assign credit for the conversion.
C) Are cookie based model that is more effective in measuring your marketing campaigns.
D) Credits one touchpoint according to a specific rule.

Solutions: