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Salesforce EEB-101 Exam Syllabus Topics:

Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. A marketing manager has created a global template at the top level to control branding standards and make updates easy. The template needs to be used company-wide across all business units.
How should the manager configure the template once it's moved to the shared folder to ensure it remains on-brand?

A) Select the View and Send permission option.
B) Make a copy in each business unit to allow local edits.
C) Select the Edit Globally permission option.

2. Northern Trail Outfitters (NTO) receives a complaint from a long-time customer who claims that, despite providing an updated email address, they are still receiving emails at an old address. NTO confirms that the customer's new email address is stored in the target data extension.
What is preventing the customer from receiving emails at their new address?

A) The new email address is from an unsupported domain.
B) The customer has not opted in again with the new address.
C) The email address has not been updated in All Subscribers.

3. Northern Trail Outfitters (NTO) wants to be notified of any abnormal subscriber behavior with its 'Weekly Deal email.
Which feature provides notification badges to alert NTO of any performance issues?

A) Einstein Messaging Insight
B) Einstein Copy insights
C) Einstein Engagement Scoring

4. A marketer wants to quickly view the link performance for a specific email, including Total Clicks and Unique Clicks.
Which area of the application should provide this data?

A) Tracking Conversions Tab
B) Send Performance Tab
C) Email Overlay View

5. A marketer for Northern Trail Outfitters needs to see test emails for each subscriber in a data extension.
What should the marketer do to ensure the data extension appears as a RecipientTest Data Extension in the Test Send menu?

A) Create the data extension as 'Is Testable'.
B) Associate the data extension to the Campaign.
C) Save the data extension in the Test Folder.

Solutions: