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CIMA CIMAPRO15-E03-X1-ENG Exam Syllabus Topics:

SectionObjectives
Topic 1: Strategy Implementation- Organisational structure and design
  • 1. Centralisation vs decentralisation
    • 2. Organisational configurations
      - Project and performance management
      • 1. Strategic project management
        • 2. Performance measurement systems
          - Change management
          • 1. Lewin's change model
            • 2. Kotter's 8-step model
              Topic 2: Strategy Formulation- Strategic analysis of external environment
              • 1. PESTEL analysis
                • 2. Industry and competitive forces (Porter's Five Forces)
                  • 3. Market segmentation and positioning
                    - Internal strategic analysis
                    • 1. Core competencies
                      • 2. Value chain analysis
                        • 3. Resource and capability analysis
                          Topic 3: Strategic Choices- Business unit strategy
                          • 1. Cost leadership
                            • 2. Focus strategy
                              • 3. Differentiation strategy
                                - Corporate strategy
                                • 1. Mergers and acquisitions
                                  • 2. Diversification strategies
                                    • 3. Strategic alliances

                                      CIMA E3 - Strategic Management Question Tutorial Sample Questions:

                                      1. M is a car manufacturer in Country C.
                                      Every day, at 09.00, members of M's staff practice meditation and Tai Chi for 30 minutes, before their normal workday commences.
                                      M's staff are paid during this time and M considers the practice to be a benefit both to staff and the company.
                                      Staff operate with high levels of efficiency and absenteeism levels are low.
                                      The auditors of M have recommended that M stop these sessions, stating that they consider them to be a waste of time and a drain on resources.
                                      Which of the following aspects of M's culture would the auditors recommendation impact on?

                                      A) Stories and myths
                                      B) Symbols
                                      C) Routines and rituals
                                      D) The organizational paradigm and values


                                      2. DRAG DROP
                                      In order to organize the value-adding activities to support a chosen strategy, Porter's Generic Strategies are often applied within an organization's value chain.
                                      Against each of the activities listed below, select the Generic Strategy which best defines the strategic approach being taken.
                                      Select and Place:

                                      Correct


                                      3. DF Company is undertaking a strategic review of its activities and has asked you to explain how a Force Field analysis would assist in the review process.
                                      Which of the following statements would be most appropriate?

                                      A) Identify forces facing DF's activities that may create barriers and resistance to change.
                                      B) Provide a framework for identifying forces for and against the proposed changes within DF.
                                      C) As part of DF's strategic review, identify forces facilitating the need for proposed change.
                                      D) Identify influential senior managers who will drive through changes in DF's strategic direction.


                                      4. M has been appointed as an external change agent to lead and implement a large scale re-structuring strategy which is being undertaken by a large bank. M has been appointed due to his extensive experience in a wide range of organizational re-structuring programmes. This re-structuring strategy will involve a large number of redundancies and the implementation of a new organization-wide management reporting system. M will need to work with staff from all departments and levels of the organization. The Board of Directors of the bank believes that an external change agent will bring more benefits to the change process than using an internal change agent.
                                      Which of the following are the most likely benefits that could be achieved by the bank by appointing an external change agent to lead and implement the re-structuring strategy? (Choose all that apply.)

                                      A) The external change agent will be more objective in decision-making than an internal change agent.
                                      B) The external change agent will have better relationships with the bank employees than an internal change agent.
                                      C) As a dedicated resource, the external change agent can give more time to the change process.
                                      D) The change process should be less costly if an external change agent is appointed.
                                      E) The bank can exploit the specialist expertise of the external change agent.
                                      F) The speed of delivery of the change process will be quicker when using an external change agent.


                                      5. Which of the following would be correct considerations when evaluating the Feasibility of a strategy? (Choose all that apply.)

                                      A) Will customers object to the strategy?
                                      B) Will the strategy exploit the core competencies of the business?
                                      C) Will there be sufficient time to implement the strategy?
                                      D) Will the business be able to deal with the responses of its competitors to the strategy?
                                      E) Will the strategy maintain competitive advantage?


                                      Solutions:

                                      Question # 1
                                      Answer: D
                                      Question # 2
                                      Answer: Only visible for members
                                      Question # 3
                                      Answer: B
                                      Question # 4
                                      Answer: A,F
                                      Question # 5
                                      Answer: B,C

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