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CMA Category-Manager Exam Syllabus Topics:

CMA Certified Professional Category Manager (CPCM) Sample Questions:

1. How do planograms support stakeholders across the organization?

A) They are used to determine shelf placement in stores.
B) They are used by shoppers to find products in stores.
C) They are used by buying teams to place purchase orders.
D) They generate essential data that influences supply chain, shopper experience, and in-store execution.

2. Which of the following is an effective technique for creating compelling stories using data and analytics in category management?

A) Focus on presenting data in a concise and persuasive format.
B) Focus solely on the technical details of the data.
C) Include as much data as possible to ensure thoroughness.
D) Rely on visuals without providing context or narrative.

3. What is the primary purpose of Affinity Models in Category Management?

A) To identify co-purchase patterns, such as chips and salsa.
B) To group similar stores, shoppers, or products
C) To identify products shoppers switch to when their first choice is unavailable.
D) To predict future sales trends based on historical data

4. What is Brand A's Item Share based on the information below?
* Brand A has 32 items
* Brand B has 15 items
* Total Category has 108 items

A) 29.6
B) 15.7
C) 13.9
D) 46.8

5. Which of the following best defines the key stages and components of a retail supply chain?

A) The transportation and storage of goods from manufacturers to warehouses
B) The marketing strategies used to promote products to customers
C) The processes and systems that ensure product flow, reduce waste, and impact freshness, cost, availability, and customer satisfaction
D) The financial planning and budgeting for inventory purchases

Solutions: