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Last Updated: Jul 23, 2026

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Adobe AD0-E212 Exam Syllabus Topics:

SectionWeightObjectives
Business Requirements & Analytics Foundations15%- Analytics terminology and concepts
  • 1. Basic metrics (visits, unique visitors, page views)
  • 2. Attribution models and concepts
- Business requirements gathering
  • 1. KPIs and business objectives alignment
  • 2. Stakeholder identification and communication
Adobe Analytics Administration20%- User management and access control
  • 1. Permission groups and roles
  • 2. Login company and report suite access
- Data processing and feeds
  • 1. Processing rules
  • 2. Data feeds configuration
Adobe Analytics Implementation & Configuration30%- Variables and naming conventions
  • 1. Conversion variables (eVar)
  • 2. Traffic variables (eVar, prop)
  • 3. Custom events
- Report suite configuration
  • 1. Internal URL filters
  • 2. Bot rules and bot filtering
  • 3. Report suite settings and options
- Data layer concepts
  • 1. Tag management basics
  • 2. Data element mapping
Reporting & Analysis35%- Segmentation
  • 1. Creating and applying segments
  • 2. Segment sharing and nesting
- Virtual report suites and advanced features
  • 1. VRS configuration and use cases
  • 2. Anomaly detection and contribution analysis
- Calculated metrics and derived metrics
  • 1. Metric building formulas
  • 2. Attribution model selection
- Report building and interpretation
  • 1. Using Analysis Workspace
  • 2. Date ranges and comparison
  • 3. Creating visualizations and panels

Adobe Analytics Business Practitioner Professional Sample Questions:

1. In the context of business analysis, what are key considerations when analyzing report data to draw conclusions? (Choose Two)

A) Predictive modeling techniques
B) Sample size and representativeness
C) Aesthetic appeal of the report
D) Correlation between variables


2. What is a fallout visualization primarily used to analyze?

A) Distributions of a single metric
B) Progression through a predefined path
C) Correlations between two metrics
D) Geographic data distributions


3. Which of the following would be most important when identifying an appropriate reporting strategy to perform an analysis for a new market entry? (Choose Two)

A) Competitor analysis
B) Regulatory considerations
C) Past financial reports
D) Current market size


4. How does applying calculated metrics in a project benefit the data analysis process?

A) By increasing the data processing time
B) By providing deeper insights through custom formulations
C) By simplifying user interfaces
D) By reducing the need for external data sources


5. To effectively audit a site, one must review its _______, which impact user experience and accessibility.

A) Color schemes
B) Content relevance
C) All of the above
D) Code quality


Solutions:

Question # 1
Answer: B,D
Question # 2
Answer: B
Question # 3
Answer: A,D
Question # 4
Answer: B
Question # 5
Answer: C

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