IBM Unica Campaign V8.5 Sample Questions:

1. A table Customer_master contains 1000 customer_ids. A select box was created and all the customer_ids from the table were selected. However, when the select box was run, the output cell contained only a fraction of the total customers. When a test query was performed in the above mentioned select box, all 1000 customers were selected. What could be cause of this issue?

A) The table mapping of Customer_master are out-of-date.
B) The Select process was not configured properly.
C) Global suppression.
D) Incorrect audience level has been chosen for the Customer_master table.

2. A customer has been frustrated with the inflexibility with their current Unica Campaign solution. it involves many hours of repetitive data entry work. Campaign's current configuration does not reflect how the customer actually does business. Most importantly, 95% of every attribute is a hidden static offer attribute which causes a time-consuming and repetitive workflow.
What recommend changes will eliminate much of the repetitive work required for the customer's offer?

A) Redesign offer so they are more useable. Separate the offer attributes and identify whichattributes can become cell level attributes which can be managed through a campaign TCS. Increase the use of parameterized offer attributes to allow for easier administration of offers and increased usability.
B) Use the Campaign's target Cell Spreadsheet (TCS) in a top-down method. Define the Target Cells and offers, and then add the flowcharts and assign the target cells as needed.
C) Parameterize offer attributes in the template so the attribute default value can be changed depending on the created offer. Finally, when the offer containing the parameterized attributeis associated with a cell in a flowchart, the user can accept or change the default value entered for the offer.
D) Redesign offer so they can moved from static offer to a smart offer list. Set up the smart offer lists to be the contents of a particular folder, then the customer can simply add or remove offers to and from that folder to modify the offers given out each time a Campaign is run.

3. In a Unica Campaign Flowchart, a customer database table (see below) is mapped in a Select process box. There is a requirement to segment and organize customers based on their income, which would typically have the values "HIGH" for customers whose income is greater than 100000 and "LOW" for customers whose income is less than or equal to 100000. This value needs to be output with the final target list.

Ideally which step should be executed to get the task done?

A) Create a Strategic Segment with the logic : IF(Customer_Demographic_Info.Income > 100000,'HIGH','LOW').
B) Create a User Variable HIGH and LOW with the logic: IF(Customer_Demographic_Info.Income > 100000,'HIGH','LOW').
C) Create a Persistent Derived field with the logic : IF(Customer_Demographic_Info.Income > 100000,'HIGH','LOW').
D) Alter the table to add a new column with the required logic.

4. A Select process in a flowchart is connected to the previous Snapshot process by a dotted line. The dotted line represents what type of relationship?

A) A data dependency where the Select process won't run until the data is available from the completed Snapshot process
B) A time dependency where the Select process won't run until the Snapshot process finishes.
C) An incorrectly configured Snapshot process.
D) A Snapshot process which is outputting its data to a general table.

5. Within a flowchart a user wants to switch audiences from the Household level to the Customer level. In order to do this, a table containing both columns is necessary. This can be accomplished by mapping a table:

A) in at the Household level as a table is normally mapped and then use the "Specify Additional Audiences" screen to select the Customer columnwithin the table.
B) into the catalog twice, once at the Household level and once at the Customer Level.
C) into the catalog and select the Household column and the Customer column when selecting the audience level.
D) in as a base table at the Household level and then map the same table in as a dimension table joined to the base table on the Customercolumn.

Solutions: