Pass with professional 600-101 actual quiz materials

A community manager runs a Facebook group for people who have challenged themselves to refrain from drinking alcohol for 30 days.
The group has grown organically over two years after the founder completed a 30-day challenge and invited people to join. The group now has includes over 3,000 members who use it as a resource for tips, guidance and support as they take on the challenge.
The community manager wants to make the group the recognized source for support.
Which step should the community manager take first?

• A. Tell members they need to pay to stay in the community
• B. Review community posts and delete unprofessional content
• C. Define the brand guidelines for cohesive content in the community
• D. Ask the members to provide profitable ideas for the community

A jewelry brand has a Facebook Page it uses to attract people to its website.
The community manager regularly selects top performing organic posts to be repurposed into creative for paid ads on Facebook.
The community manager has the following pieces of content: Post type Reach Engagement Website clicks Conversion rate Livestream 15,745 5,432 805 5%
Image 7,998 2,362 799 10%
Poll 4,770 1.520 175 3.6%
Video 10,523 5,480 429 4%
Which piece of content should the community manager expect to perform best in an initial advertising campaign?

• A. The livestream
• B. The poll
• C. The image
• D. The video

A large parenting support group is open to all parents. It began in the UK without any advertising and now has a global community with members mainly in English-speaking countries.
The other location demographics are much smaller in size than the UK base but are steadily growing.
The group wants to be more culturally inclusive.
Which strategy can the community manager use to include all audience segments?

• A. Research and change the content types to align with the demographics of all community members.
• B. Ask members which types of tools and content they want more of.
• C. Repurpose content by reviewing and recycling previous posts.
• D. Increase engagement-type posts and use only new content to create engagement.

An online book club has a strict policy regarding self-promotion in the group. Community members are encouraged to share content about their favorite books or an upcoming release from an author, but they cannot promote their own work.
A new member joins the group and immediately posts a link to buy a book that he wrote. Upon seeing this post, several other group members comment with links to their websites to promote their work. The community manager wants to reinforce the group rules to the members.
Which two actions should the community manager take? (Choose 2)

• A. Reply to the post and explain that this behavior is not allowed.
• B. Remove the member who created the post from the group.
• C. Repost the group guidelines regarding self-promotion.
• D. Delete the post and use the Give Feedback feature.

A business consultant offers a free Facebook group to support potential clients. He aims to create consistent daily engagement.
Which two strategies could the consultant use to achieve his goal? (Choose 2)

• A. Comment on every post that members make in the group.
• B. Enlist a scheduling tool to create daily topical posts to encourage conversation.
• C. Highlight top commenters in a special weekly post.
• D. Look at engagement insights to compare the daily number of posts.
• E. Create a group rule that requires daily engagement to remain in the group.