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Updated: Jul 31, 2026
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Oracle 1Z1-1031 Exam Overview:
| Certification Vendor: | Oracle |
| Exam Name: | Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials |
| Exam Number: | 1Z0-1031 |
| Exam Format: | Multiple choice |
| Exam Price: | USD exam fee varies by region (Oracle standard pricing applies) |
| Exam Duration: | 105 minutes |
| Passing Score: | Not publicly disclosed |
| Related Certifications: | Oracle CX Marketing Data Management Platform 2020 Implementation Essentials |
| Available Languages: | English |
| Certificate Validity Period: | Typically 3 years |
| Real Exam Qty: | 60 |
| Sample Questions: | Oracle 1Z1-1031 Sample Questions |
| Exam Way: | Online proctored or testing centre |
| Pre Condition: | No formal prerequisites; recommended experience with Oracle Marketing Cloud DMP |
| Official Syllabus URL: | https://education.oracle.com/oracle-marketing-cloud-data-management-platform-2019-implementation-essentials/1Z0-1031 |
Oracle 1Z1-1031 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Audience Management | - Category and taxonomy configuration - Segment creation and management |
| Topic 2: Data Onboarding and Integration | - Data governance and privacy considerations - Data sources and ingestion methods |
| Topic 3: Oracle Marketing Cloud Data Management Platform Overview | - Architecture and components - Platform capabilities and use cases |
| Topic 4: Activation and Reporting | - Reporting and analytics insights - Data activation workflows |
| Topic 5: Implementation and Configuration | - Tagging and BlueKai integration - Site and server data collection methods |
Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:
1. Identify the reason that Media Click tags must be customized for every media creative when implementing Creative Tagging for Media Audience Analytics.
A) The Advertiser ID and Placement ID must be hardcoded into every Media Click tag.
B) The DoubleClick Campaign Manager macros are different for every creative.
C) The BlueKai Site ID is different for every Media Click tag.
D) The click-through URL must be added to the Media Click tag.
2. You want to code and deploy the BlueKai CoreTag in such a way that it fires the secure or insecure version, depending on whether or not it is fired from a secure or non-secure page, respectively. Identify the correctly coded tag from the following that takes advantage of this relative URL approach.
A) Option B
B) Option E
C) Option D
D) Option C
E) Option A
3. You have decided to onboard your user data via the Offline Match Integration. You are in the process of determining the record format in the data file.
Which record format from the following options is valid?
A) awytM3DD bk112=25~bk111= M~bk115=2
B) awytM3DD bk112=25|bk111=M|bk115=2
C) awytM3DD bk112=25#bk111= M#bk115=2
D) awytM3DD bk112=25@bk111=M@bk115=2
E) awytM3DD bk112=25,bk111=M,bk115=2
F) awytM3DD bk112=25%bk111=M%bk115=2
4. You have requested support from a Taxonomy Consultant to advise your client on taxonomy structure and assist in categorizing raw data into the taxonomy.
Which stage of implementation are you currently working through with your client?
A) Data Scoping
B) Data Ingestion
C) Discover
D) Operational Rollout
E) Data Classification
5. Your client is facing issues implementing the JSON return tag for data delivery. What requirement should you check while troubleshooting?
A) That the appropriate macros were added to the pixel URL.
B) That the iFrame tag type was selected in the container tool.
C) That the image pixel is placed as the delivery method in the Create Campaign dialog box.
D) That the production side web server is capable of retrieving HTTP requests.
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: A | Question # 3 Answer: B | Question # 4 Answer: C | Question # 5 Answer: D |
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